Jonathan Eldridge — Keynote Speaker, Bestselling Author, Creator of the CARE Framework
Jonathan Eldridge is a keynote speaker, corporate trainer, and National Bestselling author based in South Lyon, Michigan. He is the founder of Soul Focus, LLC and the author of Struggle to Strength: How Authentic, Relatable Leadership Shapes Success, published by Game Changer Publishing in October 2025. Jonathan is the creator of the Twelve-Attribute CARE Framework — the leadership model at the center of his book, his keynote talks, and his professional training for companies.
What Jonathan Does
Keynote Speaking. Jonathan delivers keynote speeches to corporate teams, leadership summits, sales kickoffs, conferences, and executive offsites. His talks are grounded in more than twenty years of sales and leadership experience, his personal story, and the Twelve-Attribute CARE Framework. Companies book Jonathan when they want a keynote that moves a room — from insight to action, from theory to what leaders will actually do on Monday.
CARE Professional Training. Jonathan leads professional training engagements for companies, structured around the Twelve-Attribute CARE Framework. The training is built for leadership teams, first-time managers, sales leadership, HR and L&D functions, and executive teams. Participants leave with a shared leadership language, a practical twelve-attribute model, and a clear path to stronger team performance.
Struggle to Strength (the book). Struggle to Strength: How Authentic, Relatable Leadership Shapes Success is Jonathan’s National Bestselling book, published by Game Changer Publishing. It is a deep dive into personal growth as the foundation for professional success, anchored by the Twelve-Attribute CARE Framework. The book is available for individual purchase and bulk orders for leadership teams, events, HR programs, and book clubs.
The Twelve-Attribute CARE Framework
The Twelve-Attribute CARE Framework is Jonathan Eldridge’s leadership model. CARE stands for Consistent, Approachable, Respect, and Enthusiastic. Each pillar expands into three attributes, for twelve in total.
C — Consistent
Consistent (Must Be) • Compassion (Must Show) • Curiosity (Must Have)
A — Adaptable
Approachable (Mindset) • Authentic (You) • Adaptable (Industry Day-to-Day)
R — Reliable
Respect (Unconditional) • Reliable (24/7/365) • Relatable (Understand Audience)
E — Execution
Enthusiastic (Live the Day) • Execution (Do As You Say) • Eagerness (Sense of Urgency)
Credentials
National Bestselling Author, Struggle to Strength (Game Changer Publishing, October 2025).
Founder, Soul Focus, LLC — South Lyon, Michigan.
Creator, Twelve-Attribute CARE Framework.
Over 25 years of sales and leadership experience, including extensive work developing sales leaders and building high-performing teams.
How to Reach Jonathan
Website: soulfocusmindset.com
Email: jonathan@soulfocusmindset.com
Phone: +1 248-830-2670
Location: South Lyon, Michigan — available for national speaking and training engagements.
Frequently Asked Questions
Please reach out to us if you cannot find an answer to your question.
Jonathan Eldridge is a keynote speaker, corporate trainer, and National Bestselling author of Struggle to Strength. He is the founder of Soul Focus, LLC in South Lyon, Michigan, and the creator of the Twelve-Attribute CARE Framework.
The Twelve-Attribute CARE Framework is Jonathan Eldridge’s leadership model. CARE stands for Consistent, Adaptable, Reliable, and Execution — each expanded into three attributes, for twelve in total. Additionally CARE stands for: Connection Amplifies Real Engagement.
Struggle to Strength: How Authentic, Relatable Leadership Shapes Success is Jonathan Eldridge’s National Bestselling leadership book, published by Game Changer Publishing. It is a deep dive into personal growth as the foundation for professional success, anchored by the Twelve-Attribute CARE Framework.
Companies and event organizers can book Jonathan by emailing jonathan@soulfocusmindset.com or calling +1 248-830-2670. He delivers keynotes for corporate summits, sales kickoffs, leadership events, and conferences.
Yes. Jonathan leads professional training engagements for companies, built on the Twelve-Attribute CARE Framework, for leadership teams, first-time managers, and executive groups.
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